African Handball Confederation Unveils New Logo
By Sampson Adedeji
The largest IHF Continental Confederation, the Confédération Africaine de Handball (CAHB), or African Handball Confederation, has today (Monday, 6 April) officially revealed its new logo – the second one in the history of the organisation which turned 47 years old in January.
After a proposal was put forward at the CAHB Congress in Tunisia at the beginning of this year, under delegation of authority from the Congress to the CAHB Council, the Council adopted the logo during its session held on 24 January in Hammamet.
“The former logo was not easy to exploit in the different ways in which we needed to use it,” said a CAHB spokesperson
After consulting with brand and design experts we were all in agreement that it should change because it did not meet today’s visual requirements as there were too many elements and colours.
The new, circular, logo features just three colours – blue, white and yellow – with distinct, clear lettering of the continental federation and a player rising from it, ready to shoot towards goal.
“The three colours selected featured within the six colours of the previous logo,” added the spokesperson.
The circle represents the spirit of the sporting movement – it does not feature any sides and thus involves all those who share the same passion for handball; it inspires teamwork and cohesion.
“The dark blue colour deals with truth, confidence and loyalty, and, in a clear tone, it is associated with freedom, dreams, modernity and management, while the melting of the two blues through the use of a gradient gives an aspect to the circle of a globe – a sign of universality – and of a ball.
“The unisex handball player icon between the two letters ‘HB’ of ‘CAHB’ also highlights the word ‘Handball’ and is the most visible element of the logo due to its yellow tint – there is not any colour which is more joyful, inspiring and radiant as yellow; it is the colour of the sun, and one of the best colours to represent Africa.”
The CAHB, an apolitical non-profit organisation, was founded on 15 January 1973 in Lagos, Nigeria, and is the largest confederation of all six which make up the IHF, with 53 members.