AFCON 2025: CAF Makes Record 90% Increase In Revenue

AFCON 2025: CAF Makes Record 90% Increase In Revenue

Sampson Adedeji

The 2025 Africa Cup of Nations in Morocco has set a new economic benchmark for African football, with the Confederation of African Football (CAF) recording an unprecedented surge in revenue, BSNSports.com.ng reports.

According to official figures released by CAF, revenues generated from the tournament increased by more than 90 percent, the highest growth recorded since the competition was first established.

The remarkable rise underlines the expanding commercial appeal and global reach of Africa’s flagship football tournament.

A major driver of this financial growth is the sharp increase in the number of commercial partners. CAF secured 23 sponsors for the Morocco 2025 edition, a record figure, compared to nine sponsors at the 2021 tournament in Cameroon and 17 at the 2023 edition hosted by Ivory Coast.

The revenue boost has also been fueled by the expansion of media rights distribution and access to new international markets.

While the tournament continues to enjoy strong followership within Africa, CAF confirmed significant audience growth in non-traditional markets such as China, Japan, Brazil, and several European countries.

CAF’s current sponsorship portfolio now spans multiple continents, with partners from the United States, China, Germany, Japan, the United Kingdom, Morocco, and Ivory Coast. Notably, Turkey and the European Union are represented for the first time.

Established global brands including TotalEnergies, Orange, Visa, Puma, Tecno, Lonaci, 1xBet, AGL, Danone, and Unilever have all renewed their partnerships with the African football body.

In line with its long-term commercial strategy, CAF also introduced eAFCON, an eSports competition developed in collaboration with Konami and eFootball.

The initiative is aimed at engaging younger audiences and diversifying CAF’s revenue streams beyond traditional football platforms.

With these developments, the 2025 Africa Cup of Nations in Morocco is on course to become the most profitable edition in the history of the tournament, further reinforcing AFCON’s growing status on the global sports and business stage.