Basketball Africa League Announces Roster Of Partners For Playoffs And Finals

Basketball Africa League Announces Roster Of Partners For Playoffs And Finals

The Basketball Africa League (BAL) today announced the league’s roster of marketing and merchandising partners for the 2025 BAL Playoffs that are underway now at the SunBet Arena in Pretoria, South Africa, and will culminate with the 2025 BAL Finals on Saturday, June 14 at 4:00 p.m. CAT.

The new partners – Energade, Hyundai and Uber – are engaging fans in South Africa throughout the Playoffs and Finals and join the BAL’s existing partner roster that features Foundational Partners Rwanda Development Board, NIKE, Jordan Brand and Wilson, as well as marketing partners Afreximbank, Castle Lite, Hennessy, RwandAir and ServiceNow.

The 2025 BAL Playoffs, which are being held in South Africa for the first time, have featured the top eight teams from the three conference group phases that were held in Rabat, Morocco; Dakar, Senegal; and Kigali, Rwanda in April and May. The semifinals will take place tomorrow, Wednesday, June 11 when Al Ahli Tripoli (Libya) takes on APR (Rwanda) at 4:00 p.m. CAT and Al Ittihad (Egypt) plays Petro de Luanda (Angola) at 7:00 p.m. CAT. Tickets are on sale now at BAL.NBA.com and Ticketmaster.co.za.