- by Niyi Busari ,
- Oct 11, 2019
By Oluwayemi Omolagba
The FIFA has launched its official match ball for the Qatar 2022 World Cup, BSNSports.com.ng reports.
The FIFA World Cup Qatar 2022™ coming up between November 21 to December 18 will use the newly unveiled Al Rihla made by adidas as the Official Match Ball.
This is the 14th successive ball that adidas has created for the FIFA World Cup™ and this particular designed done to support peak game speeds, as it travels faster in flight than any ball in the tournament’s history.
“This is a stunning, sustainable and high-quality Official Match Ball from adidas that will be enjoyed by stars performing at the top of their game on the world’s biggest stage in Qatar, as well as grassroots players everywhere,” said Jean-François Pathy, FIFA’s Director of Marketing.
“Al Rihla’s worldwide journey will represent the incredible reach of the FIFA World Cup and give fans a unique opportunity to engage with the event as excitement builds ahead of the big kick-off.”
“The game is getting faster and, as it speeds up, accuracy and flight stability become critically important,” said Franziska Löffelmann, the Design Director – Football Graphics & Hardwear at adidas.
“The new design allows the ball to maintain a significantly higher speed as it journeys through the air. For the biggest global stage in all of sport, we set out to make the impossible possible with radical innovation by creating the fastest and most accurate FIFA World Cup ball to date.”
Al Rihla means “the journey” in Arabic and is inspired by the culture, architecture, iconic boats and flag of Qatar. The bold, vibrant colours set on a pearlescent background represent the FIFA World Cup host country and the ever-increasing speed of the game.
Al Rihla’s first public appearance will be alongside legends such as Iker Casillas, Kaká, Farah Jefry and Nouf Al Anzi, who will be joined by a diverse mix of talents, including promising female footballers from Qatar, the UAE, Saudi Arabia and Egypt, plus next-generation players from Doha’s Aspire Academy.
The launch will mark the start of Al Rihla’s journey to ten cities across the globe – including Dubai, Tokyo, Mexico City and New York – where adidas is rolling out a series of initiatives aimed at improving access to and equity in sport amongst local communities.
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