AFCON 2019: CAF lands new sponsor
By Sampson Adedeji
With few weeks to the commencement of the 2019 Cup of Nations, African soccer governing (CAF) has secured another mouth watering sponsor.
The body on Monday unveiled Continental Tires from Germany as one of the co-sponsor of the competition.
With less than 24 hours to the unveiling, Ahmad Ahmad led Executive secured a deal with Yamaha Motor Company from Japan.
Yamaha will provide co-sponsorship as an official supporter of the TOTAL AFRICA CUP OF NATIONS EGYPT 2019 football tournament to be held in Egypt from June 21 through to July 19.
It becomes the fourth company to sponsor African football since Ahmad Ahamd took charge of the governing body and introduced raft of changes to the competition that is proving to be hugely popular among among global companies.
Yamaha will join Visa, 1xbet, Continental as the companies to have recently signed to sponsor the tournament with Total and Orange as already-existing sponsors.
The expansion of the competition from 16 to 24 teams means the involvement of many countries also sits well with sponsors who are keen on reaching wider audiences.
The tournament is slated for June 21st with opening between host Egypt and Zimbabwe.
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