Ghana Launches Logo, Mascot For 2023 All African Games

Ghana Launches Logo, Mascot For 2023 All African Games Sampson Adedeji Ahead of the 2023 African Games, host Ghana has officially launched the Logo, mascot and website for the games, BSNsports.com.ng can report. Hon. Mustapha Ussif, the Minister of Youth and Sports, officially launched the three key elements which are the brand identities of the 13th African Games at a well attended ceremony dubbed 'Kpojiemo' the outdooring ceremony. Dr. Kwaku Ofosu-Asare, the Executive Chairman of the Local Organising Committee, together with all members of the governing body of the games were present at the event together with heads of federations from the West African nation. During his speech, Dr. Ofosu-Asare said the logo was designed by then 21-year-old Tracey Ampah Oppong, a product of the Kwame Nkrumah University of Science and Technology. "We received thousands of creative designs from young Ghanaians. But, we narrowed the selection down to a shortlist of five outstanding works before whittling the number down to a further two. The two shortlisted candidates were made to appear before the African Union council and they had to justify their works. They did it via virtual together with the LOC. I have to say that the AU council was overwhelmed and impressed with the works and eventually the logo and the mascot were accepted," he said. The Mascot, named Okoede is the Akan - Twi reference for the Eagle, which was designed by Frank Fiifi Forson, has also become one of the key marketing tools for the games and will enhance branding and engagement of Africans for the Games.